Privacy Policy

Last Updated: April 16, 2026

1. Introduction

AURA Holistic Dental Clinic ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.auradental.care and use our services.

By using our website, you consent to the data practices described in this policy. If you do not agree with this policy, please do not access or use our website.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

  • Fill out contact forms
  • Request a consultation or appointment
  • Subscribe to our newsletter
  • Contact us via email, phone, or WhatsApp
  • Upload dental X-rays or medical records

This information may include:

  • Full name
  • Email address
  • Phone number
  • Mailing address
  • Date of birth
  • Dental and medical history
  • Treatment preferences

2.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device, including:

  • IP address
  • Browser type and version
  • Operating system
  • Referring website
  • Pages viewed and time spent on pages
  • Dates and times of visits

3. How We Use Your Information

We use the information we collect to:

  • Provide and manage dental services
  • Respond to your inquiries and requests
  • Schedule and confirm appointments
  • Process treatment plans and quotes
  • Send appointment reminders and follow-ups
  • Improve our website and services
  • Analyze website usage and trends
  • Send marketing communications (with your consent)
  • Comply with legal obligations
  • Protect against fraudulent or illegal activity

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our website and store certain information. Cookies are small data files that are placed on your device.

Types of Cookies We Use:

  • Essential Cookies: Required for the website to function properly
  • Analytics Cookies: Help us understand how visitors use our website (Google Analytics)
  • Marketing Cookies: Track visitors across websites to display relevant ads (Google Ads)

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some features of our website.

5. Third-Party Services

We use the following third-party services that may collect information:

Google Analytics

We use Google Analytics to analyze website traffic. Google Analytics collects information anonymously and reports website trends without identifying individual visitors.
Privacy Policy: https://policies.google.com/privacy

Google Ads

We use Google Ads for marketing and conversion tracking. This helps us understand which ads bring visitors to our website.
Privacy Policy: https://policies.google.com/technologies/ads

WhatsApp

We use WhatsApp for customer communication. When you contact us via WhatsApp, your messages are subject to WhatsApp's privacy policy.
Privacy Policy: https://www.whatsapp.com/legal/privacy-policy

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • SSL encryption for data transmission
  • Secure servers and databases
  • Regular security audits
  • Access controls and authentication
  • Staff training on data protection

7. Medical Information (HIPAA Compliance)

As a dental healthcare provider, we are committed to protecting your medical information in compliance with applicable privacy laws. Your dental and medical records are kept confidential and are only shared with your explicit consent or as required by law.

8. Your Rights

You have the right to:

  • Access: Request copies of your personal information
  • Correction: Request correction of inaccurate information
  • Deletion: Request deletion of your personal information
  • Objection: Object to our processing of your information
  • Portability: Request transfer of your data to another organization
  • Withdraw Consent: Withdraw consent for marketing communications

9. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Dental records are retained according to El Salvador medical record retention laws.

10. Children's Privacy

Our website is not intended for children under 18 years of age. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

11. International Data Transfers

If you are accessing our website from outside El Salvador, please be aware that your information may be transferred to, stored, and processed in El Salvador or other countries where our service providers operate. By using our website, you consent to such transfers.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

AURA Holistic Dental Clinic

Torre Humana
Avenida La Capilla 101
San Salvador, El Salvador

Phone: +503 7807 6713
WhatsApp: +503 7807 6713
Email: info@auradental.care
Website: www.auradental.care

14. Consent

By using our website, you hereby consent to our Privacy Policy and agree to its terms.